5 Ways to Increase Online Sales

5 Ways to Increase Online Sales

One of the core values at my business is "Test almost everything; assume nothing! inches That's because we know that after all these yrs on the internet, you just never know what strategy or angle is going to work best for you… until you test it. This applies also to your star-performing methods, because there's always area for improvement.

The end result is, testing is the only way to discover what worksand what doesn'ton your website, and it's the best way to start increasing your sales tremendously. And if you take the plunge and use one among the following tests, likely to learn just how real this is, especially when you start seeing a dramatic improvement to your bottom line.

Read more: how to increase sales from your website

Test #1: Offer just one product or service on your home page.

Do you sell several products or services on your website? If you are, I'd strongly recommend you test whether or not this is the best strategy to suit your needs. We've found that offering fewer products in one place with additional copy describing individuals products always translates into higher sales.

Is actually all about focus. Instead of trying to please everyone who visits your site by offering a large range of products with minimal details about each one, if you offer just one productor one set of related productsyou can really focus on one key set of benefits and answer all the possible questions and doubts your visitors might have about your product. And you don't have to stop selling your other products—you can always offer them to your customers from other web pages or by using follow-up offers ( see Test #12 )

Of course , the only way to find out for sure if this will work with your target audience is to test it! Write a sales letter for your business lead product, and put it on your home page. Then run the test to get a week or two to see how it increases your sales.

Test #2: Reposition your opt-in offer to boost your opt-ins and build a bigger list of loyal subscribers.

Your opt-in offer is your tool regarding gathering your customers' e-mail addresses and building your e-mail list, which allows you to regularly keep in touch along with your subscribers, build human relationships of trust and loyalty, and sell them your products or services.

But did you know that where your opt-in offer appears in your site can have a massive impact on how many subscribers you attract?

Should you do not use a long sales letter, test placing your opt-in offer in as prominent a position as possible in your home page - the top left of a page is where visitors' eyes are often drawn very first. At the very least, test placing your opt-in the "top fold" of your home page - the area of display screen first visible to a visitor before they will scroll down the page.

For those who have a long sales letter, you should test placing your opt-in offer within your second "page" of text—after might grabbed your visitors' attention by identifying a problem they have and established your reliability by impressing associated with your credentials, experience and glowing testimonies from happy customers.

You should also test placing your opt-in offer on every page of your site so it's always in front of your visitors, and try placing it in a "hover ad" (see below). The more sign-up opportunities you provide, the more subscribers you're likely to get. Test it and see.

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Test #3: Add impact to your special offers with hover ads.

I'm sure everyone's familiar with pop-ups: They're the small windows containing a special offer or other information that sometimes "pop up" when you visit a website. Love 'em or hate 'em, pop-ups have been a very useful, online marketing tool for years. However , because a percentage of internet users disliked them, Google, AOL, Netscape while others developed pop-up preventing software to overcome them.

Of course , internet users should be able to choose if they want to view pop-ups. However , much of this software automatically obstructed pop-ups, meaning visitors to a site started missing out on valuable details that could benefit them.

But that was just before we discovered a very impressive technology that actually lets you use ads that behave like pop-ups but that aren't pop-ups—so indicate get blocked. Could possibly be called hover ads, and they're well worth tests on your site.

In fact , when we tested incorporating a hover ad to our site, sales increased by 162 percent! These ads are effective because they put important information, such as your opt-in offer or even a special limited-time promotion, right in front of your targeted visitors.

You can test placing your opt-in offer in your hover ad to see when that boosts registration numbers. When we did this, 86 percent more people fell to our newsletter. You can even test how many more people click through to a special offer page on your site by way of a hover ad vs . through a regular link on your home page.

Test #4: Feature different benefits in your headline.

Your headline has a huge impact on your sales. It's often the first thing visitors to your site see so it must grab their attention and compel them to read your sales letter.

A successful headline should highlight a problem your target audience faces and stress the main benefit of your product or service in solving this problem. Why don't look at an example that illustrates how a headline can be changed regarding maximum impact.

Certainly one of our clients had been using the following headline on his site: "Box4Blox—The Amazing Toy Storage Box For Lego. " The problem using this headline is that it lets you know what the product is usually, but not what it really does for you. It doesn't give a visitor any good reason to continue reading the rest of the page.

Contrast that one with this: "Finally! Uncover the Secret That's Got Greater than 50, 000 LEGO-Crazy Kids Worldwide In fact LOVINGClean-Up Time! inches This headline offers a major benefit of the product and a means to fix a problem—in this case, how to get kids to clean up after themselves and actually enjoy it.

Test #5: Establish a problem in your copy and show how you can solve it.

In the very first few paragraphs that appear on your home page, you need to go into more detail about the problem you introduced inside your headline—showing your audience that you relate to them. (Only when your audience feels you understand their particular problem will they will feel confident that you can solve it. )

Once the problem is set up, you can then begintroducing your product or service as the solution to this problem. By emphasizing precisely how your product or service will solve your reader's problem, you're guaranteed to visit a boost in sales.

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