Best Broken Link Building Strategies that work

Broken link building is starting to get a bad rep. People think it’s a narrow, straightforward strategy, when in reality it’s not. You can get more creative with this strategy than any other link constructing technique out there.

Yes, you can stick to just finding broken links on links web pages & blogrolls and asking the internet marketer to replace one using a link to you, but you can go way more with this strategy. Not even I have begun to make use of it to its full potential.

Below are a few miscellaneous “outside of the box” strategies for broken link building you probably haven’t heard of just before.

1 . Build links to other pages backlinking to you

Ever heard of secondary link constructing? You can use this strategy in combination with broken link building very properly. If you’ve already obtained a link from that specific site you’re targeting or else you feel the link is a bit shady and could perhaps send spam signals, ask for a link to a site or post already backlinking to you instead. This still passes value to you and can take the risk out of several situations.

Best practice: Do this for in-content links, but only in situations in which a highly reputable site/post would act as the replacement link (of course, that highly reputable site/post would certainly already be backlinking to you). Exactly why? If I told half my prospects to link to one of my SEOmoz blogposts and the other half to link to one of my posts organised on my blog, I guarantee I’ll have much more success with the first half. Trust plays a huge role when asking for links.

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2 . You don’t have to find a broken link on the page you need to get a link from

You just need to find a couple of broken links somewhere on the site to get their particular attention. A broken link is an “in”. An “in” is a value-adding reason for contacting someone. Another example of an “in” is usually fixing spelling or grammar. When you have a single, this is just your chance to get someone’s attention, meaning it doesn’t have to be a broken link on the specific page you want a link from. Granted the success rate might not be since high, sometimes finding a broken link on that specific page isn’t an option.

3. Keep track of the URLs of the broken links you’ve corrected.

When you find broken URLs, plug them into OSE to find other places backlinking to that URL. Export the CSV for each and start building a master spreadsheet. Trust me, as soon as you do this, you’re going to immediately tweet @ me showering myself with Thank You’s.

For example , imagine you come across a links page with 10 broken links. You plug these into OSE to find who’s backlinking to them. You see the 200 or so overall pages linking to them, and you come across (on average) one additional broken link per page. Your checklist has now grown to 210 broken URLs. Rinse and repeat, build your spreadsheet, and never run out of prospects.

Link corrosion is beautiful.

4. Broken Link Building is much bigger than links.

Remember how I talked about finding an “in”? In’s aren’t necessarily used only to get links. Finding broken links can also be used to start relationships or to contact someone with regards to additional link opportunities, for example guest posting & crowdsource participation.

The sooner you start using broken links for more than just one-time links, the sooner you start taking advantage of these opportunities that yield much greater rewards.

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5. Plug broken sites into OSE to find their Top Pages

Sometimes you’ll come across an entire site that’s broken. Goldmine. If it has a decent amount of link equity, then there’s much more to take advantage of here than just adding it to your master spreadsheet as talked about above.

Plug in the site to OSE to find their particular top pages to determine which ones yield one of the most link equity. Then go to the Wayback machine to find what was on those pages. The easier it is to reproduce this article, the better.

Pro tip: Get the Wayback machine bookmarklet to quickly see what was on those pages. Trust me, this can save you a ton of time. Just move this link to your toolbar: Wayback. Today, whenever you come across a broken page, hit the bookmarklet instead of tediously going to the Wayback machine website.

Once you find something you can recreate, repeat it, but ensure it is 10x better. After all it. If it has worked in the past, imagine the success you could get when it’s even better. We’re not just using this to ask webmasters to update the old, broken link with a link to you, but also since linkbait; if the older content attracted links in the past, and if yours is even better, then there’s no reason you can’t too. I like to call this strategy Double Jeopardy (actually, I just came up with it. I thought it was catchy).

Hopefully you learned a lot from all these strategies. The best part is that they’re completely workable. Tell me one strategy above you can’t move & try at this time.

Remember, creativity pays off. Link building is about being a pioneer; the first one to conquer a new frontier always reaps the greatest reward. Do you know who was the second person to fly across the Atlantic Ocean? I bet you don’t, but I bet you know Charles Lindbergh was the first (Note: the only acception to this principle is mice. As they say, the second mouse gets the cheese! ).

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